Steven's sets itself apart through the creation of experiences via its online platform.
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goals
- To implement an efficient and robust e-commerce solution during the lockdown to digitally transform the shopping experience at Steven's.
- To turn Steven's into an omnichannel company by effectively integrating online and in-store shopping experiences and obtaining unified customer data in both channels.
- To provide a comprehensive and satisfying online shopping experience by offering detailed product and service information through their e-commerce, social media, and online catalog.
Stevens: Creating Unforgettable Digital Experiences.
After a platform study, the team considered that Adobe Commerce aligned with the business needs. Adobe and the solution partner Omni.pro enabled the implementation in a fast, simple, and scalable way. The ability for customers to purchase products without the need to visit the physical store represented a new business model for Steven's, with the sole purpose of improving sales while enhancing customer satisfaction. Steven's has a physical presence in the largest malls in Panama City, and although their coverage has been extensive and recognized, they decided to advance in their digital transformation process.
"The platform has allowed us to become a truly omnichannel company, where we have been able to obtain unique data from our offline and online customers. Adobe Commerce allowed us to implement it quickly and simply."
Lisette Voitier
Brand Manager Grupo Tova
Before the pandemic, e-commerce was not an important or relevant topic for businesses in Panama. However, due to the high government restrictions and health measures, Steven's quickly sought a solution to address the issue. They realized that having an online presence is vital for their business strategy, and through this medium, they have been able to enhance the customer shopping experience by making all the information available to their customers, both on their e-commerce platform, social media, and online catalog.
This new business model had not been implemented by many businesses in the country. The ability for customers to purchase products without the need to visit the physical store represents a new business model, which both Steven's and the rest of the Panamanian market had to adapt to in order to improve customer satisfaction.
New commercial strategies.
Thanks to the functionalities of e-commerce, foot traffic in the physical stores has increased significantly. Due to the availability of an extensive catalog and information, customers have turned to the physical store.
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Since it was a new business unit within the company, the biggest challenge was integrating all departments to create this e-commerce in record time.
The digital channel allowed Steven's to gain insights into the business, which enabled them to make data-driven strategic decisions. Adobe Commerce helped increase the conversion rate by 20%, improve the page performance by 100%, and boost the average order value by 25%.