---
title: Adobe Marketo Engage
description: Marketo Engage, la mayor plataforma de automatización de marketing del mundo, es una solución singular que permite atraer, segmentar y madurar clientes.
image: https://business.omni.pro/hubfs/Marketo%20landing.png
---

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*Overview*

Marketo Engage

APPLICATION - ADOBE EXPERIENCE CLOUD

## End-to-end engagement for modern on-demand marketing.

Deliver exceptional experiences at every stage of the customer journey to drive efficient growth aligned with sales teams.

Problem

###### **CONSUMERS EXPECT MORE AND MORE FROM BRANDS**

 

Rising customer expectations are disrupting entire industries. Customers expect a personalized experience at all times. They have no patience for generic marketing and the last thing they want is a cold sales call. To remain competitive, marketing teams need to better understand their customers.

Solution

###### **MAKE YOUR BUSINESS AN EXPERIENCE BUSINESS**

 

Whether it's engaging consumers or business professionals, brands can use Marketo Engage in conjunction with other Adobe Experience Cloud applications to bring together the customer data, content, automation, and analytics needed to remain competitive in their industries.

# **FAST TIME TO VALUE. A *CLEAR AND PROVEN* PATH TO LONG-TERM SUCCESS.**

6x

Customer Engagement

Charles Schwab

2,5x

REVENUE ATTRIBUTED TO MARKETING

Panasonic

2x

MARKETING ROI

Pelco, a Schnieder Electric Company

Take your customer experiences to the next level

CHALLENGES

\- Siloed customer data.  
\- Disjointed marketing tools.  
\- Conflicting customer experiences.  
\- Poor alignment of sales and marketing.  
\- Few reports on ROI.

NEW *ADVANTAGES*

\- Centralized and unified customer profiles.  
\- Natively connected capabilities and channels.  
\- Nurturing of buyer journeys.  
\- Coordinated engagement in a revenue team.  
\- End-to-end attribution and ROI reporting.

![IL MARKETO V2](https://business.omni.pro/hs-fs/hubfs/IL%20MARKETO%20V2.webp?width=518&height=400&name=IL%20MARKETO%20V2.webp "IL MARKETO V2")

- **MARKETING DATA ENVIRONMENT**
  
   Built-in profiles and engagement history to segment and activate audiences.
- **CONTENT PERSONALIZATION**
  
   Present the most appropriate content for 1:1 experiences and maintain personalization at scale using AI.
- **MULTICHANNEL ENGAGEMENT**
  
   Coordinate engagement across physical and digital channels.
- **EXPERIENCE**
  
  AUTOMATION Dynamically take care of customers and score engagement for each stage of the journey.
- **SALES**
  
  PARTNERSHIP Provide the sales team with prioritized leads, customer insights, and recommended content
- **MARKETING IMPACT ANALYSIS**
  
  Demonstrate and improve impact with attribution across all touchpoints

**Marketing Data Environment**

Enrich and segment AI-powered audiences using built-in profiles and engagement history so you can know the latest status of each customer relationship.

\- Database of potential customers and accounts.  
\- Segmentation, enrichment and activation of audiences.  
\- Predictive audiences and segmentation.  
\- Target account management and profiling accounts.  
\- Data security and privacy.

**Content Personalization**

Present the most appropriate content for 1:1 experiences and maintain personalization at scale using AI so you can impress your customers with compelling content that exceeds expectations.

\- Dynamic customization.  
\- Predictive content.  
\- A/B testing.  
\- Asset management.

**Multi-Channel Engagement**

Coordinate engagement across all physical and digital channels so you can engage your customers on the channels of their choice, regardless of when and where they interact.

\- Email and website marketing.  
\- Paid media and social marketing.  
\- Event and webinar marketing.  
\- Search engine optimization (SEO).  
\- Push text messages and SMS for mobiles.

**Experience Automation**

Dynamically take care of customers and build an engagement score through each stage of the journey so you can automate the entire customer experience and adapt quickly enough to stay relevant.

\- Campaign management and automation.  
\- Automation of customer experience, scoring, routing, and alerting.  
\- Smart nutrition across channels, landing pages, and forms.  
\- Custom user roles and permissions.  
\- Workspaces, partitions, and marketing calendar.

**Partnering with Sales**

Provide sales with prioritized leads, accounts, and recommended content so you can achieve your shared growth goals as one revenue team.

\- Sales insights and analysis.  
\- Sales automation.  
\- Sales engagement and productivity.  
\- Management of sales and marketing campaigns.  
\- Prioritization of leads, accounts, and opportunities.

**Marketing Impact Analysis**

Demonstrate and improve impact together with Sales using multi-touch attribution across ALL touchpoints so you can gain unmatched visibility into how well the entire customer experience is working and what needs to be improved.

-Reports and information about the campaigns.  
-Attribution and ROI dashboards.  
-Advanced analysis of the experience.  
-Premium multi-touch attribution.  
-Advanced BI analytics.

**Plug & Play Integrations**

Extend the value of Marketo Engage across your technology stack without interruption. Take advantage of the most convenient, curated, and approved integrations by Adobe to enhance, streamline, and scale your customer experience.

\- More than 550 integrations.  
\- More than 20 categories.  
\- ABM-specific integrations.  
\- MarTech and Ad Tech partners.

![IL MARKETO 2 - V4-1](https://business.omni.pro/hs-fs/hubfs/IL%20MARKETO%202%20-%20V4-1.png?width=453&height=400&name=IL%20MARKETO%202%20-%20V4-1.png "IL MARKETO 2 - V4-1")

Solving complex problems and *increasing revenue* for brands across multiple industries.

INDUSTRIES WE KNOW

![Dollar Sign 2](https://business.omni.pro/hubfs/Dollar%20Sign%202.svg "Dollar Sign 2")

FINANCIAL SERVICES

![Artboard-1](https://business.omni.pro/hs-fs/hubfs/Artboard-1.png?width=50&height=50&name=Artboard-1.png "Artboard-1")

Health

![Cart](https://business.omni.pro/hubfs/Cart.svg "Cart")

Retail

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Education

![Factory](https://business.omni.pro/hubfs/Factory.svg "Factory")

Manufacture

![Plus](https://business.omni.pro/hubfs/Plus.svg "Plus")

And More

Problems We Solve

![Client plus](https://business.omni.pro/hubfs/Client%20plus.svg "Client plus")

ATTRACT AND CONVERT LEADS

![Clients](https://business.omni.pro/hubfs/Clients.svg "Clients")

INCREASE CUSTOMER RELATIONSHIPS

![Scale](https://business.omni.pro/hubfs/Scale.svg "Scale")

INCREASE THE SCALE AND MARKETING EFFECTIVENESS

![Medal](https://business.omni.pro/hubfs/Medal.svg "Medal")

MASTERING MARKETING

![Plus](https://business.omni.pro/hubfs/Plus.svg "Plus")

And more

Accelerate your customer experience with the power of Adobe Experience Cloud

Amplify your customer loyalty and optimization efforts.

We want to listen to your needs and help you create your next strategy.

Jose Fábrega - [jose@omni.pro](mailto:jose@omni.pro)

[Schedule a session](https://meetings.hubspot.com/jose-fabrega)

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