FAST TIME TO VALUE. A CLEAR AND PROVEN PATH TO LONG-TERM SUCCESS.

Enrich and segment AI-powered audiences using built-in profiles and engagement history so you can know the latest status of each customer relationship.

- Database of potential customers and accounts.
- Segmentation, enrichment and activation of audiences.
- Predictive audiences and segmentation.
- Target account management and profiling accounts.
- Data security and privacy.

Present the most appropriate content for 1:1 experiences and maintain personalization at scale using AI so you can impress your customers with compelling content that exceeds expectations.

- Dynamic customization.
- Predictive content.
- A/B testing.
- Asset management.

Coordinate engagement across all physical and digital channels so you can engage your customers on the channels of their choice, regardless of when and where they interact.

- Email and website marketing.
- Paid media and social marketing.
- Event and webinar marketing.
- Search engine optimization (SEO).
- Push text messages and SMS for mobiles.

Dynamically take care of customers and build an engagement score through each stage of the journey so you can automate the entire customer experience and adapt quickly enough to stay relevant.

- Campaign management and automation.
- Automation of customer experience, scoring, routing, and alerting.
- Smart nutrition across channels, landing pages, and forms.
- Custom user roles and permissions.
- Workspaces, partitions, and marketing calendar.

Provide sales with prioritized leads, accounts, and recommended content so you can achieve your shared growth goals as one revenue team.

- Sales insights and analysis.
- Sales automation.
- Sales engagement and productivity.
- Management of sales and marketing campaigns.
- Prioritization of leads, accounts, and opportunities.

Demonstrate and improve impact together with Sales using multi-touch attribution across ALL touchpoints so you can gain unmatched visibility into how well the entire customer experience is working and what needs to be improved.

-Reports and information about the campaigns.
-Attribution and ROI dashboards.
-Advanced analysis of the experience.
-Premium multi-touch attribution.
-Advanced BI analytics.

Extend the value of Marketo Engage across your technology stack without interruption. Take advantage of the most convenient, curated, and approved integrations by Adobe to enhance, streamline, and scale your customer experience.

- More than 550 integrations.
- More than 20 categories.
- ABM-specific integrations.
- MarTech and Ad Tech partners.