APPLICATION - ADOBE EXPERIENCE CLOUD
Transform your data and ideas into valuable information!
Nowadays, all companies have one certainty: digitalization is absolutely necessary. The key to enterprise-scale data analysis lies in its cohesive power. By integrating all the information corresponding to each of the sectors of a given organization, all visions can be unified to make decisions that benefit the company as a whole, instead of just the specific objectives of each department or person in particular.
Only Adobe lets you mix, match, and analyze data from any stage of the customer journey. Plus, it offers versatile reporting, predictive intelligence, and much more. Today we present 4 key trends shaping digital channel analytics and the broader Business Intelligence (BI) and analytics market.
Browsers like Safari, Firefox, and Chrome are imposing stricter restrictions on measuring user activity across different websites. Companies specializing in analytics and advertising technology, which rely on the use of third-party cookies, face increasing limitations in their ability to collect and analyze user data.
Innovative and emerging channels are expected to become more relevant as web and mobile continue to evolve.
Enterprises are increasing their investments to centralize data in modern enterprise lakes. This new approach focuses on generating insights through Artificial Intelligence, using data science platforms and BI/visualization tools. In this context, Adobe's Customer Data Platform has become essential, allowing a unified view of customers to drive more accurate marketing decisions and strategies.
Augmented analytics represents a next-generation data and analytics approach that employs Machine Learning (ML) to automate data preparation, information discovery, and insight sharing.
FOR EFFECTIVE ANALYSIS OF THE CUSTOMER JOURNEY, COMPANIES FOCUSED ON DIGITAL EXPERIENCES SHOULD:
- Democratize access to data, making it accessible to everyone.
- Observe the customer in a journey context, where data can be represented sequentially, covering various channels and devices.
- Optimize data science by allowing analysts, even without specific specialization, to perform deep analyzes of user interactions across various platforms, driving more informed and technologically advanced business decisions.
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WEB ANALYTICS
Web analytics continues to be fundamental in companies' decision making. By using AI and other advanced technologies, you gain insights beyond simple visits, page views, and bounce rates. -
MARKETING ANALYSIS
Each interaction is a door to an unparalleled experience. By integrating data from multiple channels - from the web to the Internet of Things, including videos, applications and social networks - we provide real-time analysis. Discover a deep understanding of your customers, strengthening each point of contact. -
ATTRIBUTION
Optimize your investment in content and campaigns. Our focus is on journeys that truly generate value. Through advanced attribution models, combining rules and algorithms with machine learning, we ensure that your resources are effectively channeled into the strategies that have the most impact. -
PREDICTIVE ANALYSIS
Prediction is a necessity in the digital world. With Adobe Analytics, data is not only collected, but anticipated. With machine learning and the integration of Adobe Sensei, your organization will be able to capitalize on the opportunities that Big Data reveals, with real-time agility and precision.
UNION MAKE FORCE
Integrate Adobe Analytics with other solutions in the Adobe Experience Cloud ecosystem.
ADOBE ANALYTICS + ADOBE TARGET
Integrate your analytics, experimentation, and personalization tools so you can use your Adobe Analytics data as a single source of truth for A/B testing, personalization strategies, and other targeting.
We help you collect all your data under one roof, from web and mobile to your CRM, to get the clearest possible picture of your customer and your organization
We want to listen to your needs and help you create your next strategy.
Rubén García - ruben@omni.pro