Adobe Journey Optimizer

The customer profile in real time merges all data from the web, CRM, offline, customer service, etc. in a unified profile. In addition, the resolution of identities and audience management goes beyond the segment and builds journeys based on each individual profile. On the other hand, active listening, insights to activate contact points in real time for the defined customer.

Match real-time customer profiling with message orchestration and delivery for consistent experiences. Create and personalize email and mobile messages with a drag-and-drop interface and easy-to-edit templates.

Power personalized offers across channels at scale through Adobe Journey Optimizer. Predictive engagement scores help you avoid churn and target high-value subscribers. Send time optimization helps you send the message at the right time, when your customer is most likely to engage.

Create and manage offers, eligibility rules, and associated objects. Applies broad business rules for eligibility based on classification, restrictions, frequency, deduplication, and throttling. Customize decision engine constraints based on business requirements, such as channel and lifecycle.

Unified real-time profiling with identity resolution and segmentation at scale.
Email, push, and in-app messages at speeds of up to 90 million per hour and tens of millions in minutes.
Intelligent bidding decision-making selects the next best offer based on real-time customer behavior.
Modern digital asset management drives the speed of content by connecting content sources directly to execution channels.
Extensible to the company's data and content applications.

REAL-TIME EXPERIENCES, REAL-TIME CUSTOMER ACTION

Major sports franchise leverages unified customer profiling and segmentation to personalize more than 14 million push messages within two minutes following a major announcement, quickly driving consumers to your media properties.
MODERN OMNICHANNEL ORCHESTRATION

A national retailer is able to combine Door Buster campaigns with one-to-one interactions to achieve the perfect personalized journey that drives in-store and online commerce for back to school, Black Friday and other shopping events.
INTELLIGENCE BRINGS REAL VALUE TO THE CUSTOMER JOURNEY

A global franchise uses AI-based decision making to send customers a reminder 15 minutes before their reservation with the directions to the restaurant from the customer's location.

Adobe Journey Optimizer is an agile, scalable application built natively on Adobe Experience Platform to orchestrate and deliver personalized, connected journeys to customers on any app, device, screen, or channel.

Consumer expectations regarding interactions with brands are higher than ever. Brands must be prepared to understand customers and offer them the next best offer and the next best action to ultimately offer them a coherent and contextual journey that is personalized and unique to that person.

MEET YOUR BUSINESS GOALS