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Overview
Customer Journey Analytics

APPLICATION - ADOBE EXPERIENCE CLOUD

See all actions in the customer journey, regardless of market changes.

Customer journey analytics strategies and technologies are increasingly attracting interest from diverse sectors and multiple functions or disciplines (such as IT, customer experience, marketing and sales).

It's time to unite all your data from all channels into a single interface for real-time omnichannel analysis and visualization, allowing you to make better decisions with a holistic view of your business and the context behind each customer action.

4 KEY TRENDS DETERMINING OMNICHANNEL ANALYTICS

#1

Rising concerns about data privacy

#2

Explosion of new channels

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#3

Investment in the centralization of data and the generation of information

#4

Augmented analytics

QUICK VALUE ACQUISITION.
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Connect and normalize data from online or offline sources

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Link interaction events to the segment or individual level

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Visualize a customer's journey across multiple channels sequentially

Take your customer experiences through omnichannel analytics to the next level

- Provide access to executives with our dashboard app

- Interactively explore the entire customer journey

- Boost your customer engagement with insights powered by AI

- Make it easy for anyone to use customer journey data

- Connect all your customer data

- Get value and insights faster, unlocking the power of data science

IL 1 CJA
Fast Time to value

Outperforms the alternatives. Discover the information and act in minutes instead of days.

Omnichannel Strategy

Designed for users to explore fluidly and answer questions openly.

Easy to use for non-analysts

Accessible to beginner users with curated workflows and drag-and-drop UX.

Precision

Specific AI and programming language improve segment discovery.

  • CONNECT ALL YOUR CUSTOMER DATA

    Connect and standardize data from all online and offline sources in Experience Platform for fast, non-destructive queries, analysis and modeling.
  • EXPLORE THE ENTIRE JOURNEY INTERACTIVELY

    Move from a single channel perspective to a comprehensive view of the entire customer journey using all available data sets, helping you find solutions to the most pressing business problems of the moment.
  • DISCOVER HIDDEN ROI WITH ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING

    Automatically discover anomalies and contributing factors that will help you understand cause-and-effect relationships between customer interactions, spanning any channel that you connect to Customer Journey Analytics.
  • MAKE IT EASY FOR ANYONE TO USE CUSTOMER JOURNEY DATA

    Give anyone in your company who is in charge of customer experiences the ability to make data-informed decisions from an overall picture of customer actions with an intuitive and collaborative user experience interface.
IL 2 CJA-02
Solving complex problems and increasing revenue for brands in multiple sectors.
INDUSTRIES WE KNOW
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FINANCIAL SERVICES
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Health
Cart
Retail
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Education
Factory
Manufacture
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And More
Problems We Solve
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ATTRACT AND CONVERT LEADS
Clients
INCREASE CUSTOMER RELATIONSHIPS
Scale
INCREASE THE SCALE AND MARKETING EFFECTIVENESS
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MASTERING MARKETING
Plus
And more
Accelerate your customer experience with the power of Adobe Experience Cloud

Amplify your omnichannel analytics efforts and understand your customer journey from real-time data

We want to listen to your needs and help you create your next strategy.

Rubén García - ruben@omni.pro

Sebastian Molina - sebastian.molina@omni.pro