--- title: Adobe Customer Journey Analytics description: Potencia la inteligencia empresarial y a los equipos de ciencia de datos para unir y analizar datos multicanal con un potente conjunto de herramientas. --- [Skip to content](https://business.omni.pro/en/adobe-customer-journey-analytics-0#main-content) [![Omnipro—Globant-logo-powered-black](https://business.omni.pro/hubfs/Omnipro%E2%80%94Globant-logo-powered-black.svg "Omnipro—Globant-logo-powered-black")](http://www.omni.pro/?hsLang=en) - [Home](http://www.omni.pro/en/) - [About us](http://www.omni.pro/en/about-omni) - [Study Cases](http://www.omni.pro/en/success-stories) - [Terpel: Leading Innovation in the Energy Industry](https://business.omni.pro/en/terpel) - [Indumotora: Greasing the digital experiences of Kia](https://business.omni.pro/en/indumotora) - [Alpina: Digitizing the taste](https://business.omni.pro/en/alpina) - [Grupo Monge: The journey towards digital transformation](https://business.omni.pro/en/grupo-monge) - [Global Bank: elevating cutomer loyalty](https://business.omni.pro/en/global-bank-linkpromo) - [Steven's: Building unforgettable digital experiences](https://business.omni.pro/en/stevens) - [Panafoto: Techonology through techonology](https://business.omni.pro/en/panafoto) - [Ekono: Innovation as a estrategy of digital transformation](https://business.omni.pro/en/ekono) - [MAVI de occidente: Digitizing las experiences](https://business.omni.pro/en/mavi-de-occidente) - [Services](http://www.omni.pro/en/services) - [Adobe Real-Time CDP](https://business.omni.pro/en/real-time-cdp-0) - [Adobe Journey Optimizer](https://business.omni.pro/en/adobe-journey-optimizer-0) - [Customer Journey Analytics](https://business.omni.pro/en/adobe-customer-journey-analytics-0) - [Adobe Experience Manager](https://business.omni.pro/en/adobe-experience-manager-0) - [Adobe Experience Platform](https://business.omni.pro/en/adobe-experience-platform-0) - [Adobe Target](https://business.omni.pro/en/adobe-target-1) - [Marketo Engage](https://business.omni.pro/en/marketo-engage-0) - [Adobe Analytics](https://business.omni.pro/en/adobe-analytics-0) - [Adobe Commerce](https://business.omni.pro/en/adobe-commerce-magento-2) - [Blog](https://omniblog.omni.pro/en/omniblog) - [Omni.Jobs](https://business.omni.pro/en/omnijobs) - [Get in touch](http://www.omni.pro/en/get-in-touch) English - [Español](https://business.omni.pro/adobe-customer-journey-analytics) - [English](https://business.omni.pro/en/adobe-customer-journey-analytics-0) Buscar - There are no suggestions because the search field is empty. *Overview* Customer Journey Analytics ## APPLICATION - ADOBE EXPERIENCE CLOUD ## See all actions in the customer journey, regardless of market changes. Customer journey analytics strategies and technologies are increasingly attracting interest from diverse sectors and multiple functions or disciplines (such as IT, customer experience, marketing and sales). It's time to unite all your data from all channels into a single interface for real-time omnichannel analysis and visualization, allowing you to make better decisions with a holistic view of your business and the context behind each customer action. ## 4 KEY TRENDS DETERMINING *OMNICHANNEL ANALYTICS* #1 Rising concerns about data privacy #2 Explosion of new channels ![ICO\_Mesa de trabajo 1-02](https://business.omni.pro/hubfs/ICO_Mesa%20de%20trabajo%201-02.svg "ICO_Mesa de trabajo 1-02") #3 Investment in the centralization of data and the generation of information #4 Augmented analytics QUICK VALUE ACQUISITION. ![ICO\_Mesa de trabajo 1-01](https://business.omni.pro/hubfs/ICO_Mesa%20de%20trabajo%201-01.svg "ICO_Mesa de trabajo 1-01") Connect and normalize data from online or offline sources ![ICO\_Mesa de trabajo 1-03](https://business.omni.pro/hubfs/ICO_Mesa%20de%20trabajo%201-03.svg "ICO_Mesa de trabajo 1-03") Link interaction events to the segment or individual level ![ICO\_Mesa de trabajo 1-04](https://business.omni.pro/hubfs/ICO_Mesa%20de%20trabajo%201-04.svg "ICO_Mesa de trabajo 1-04") Visualize a customer's journey across multiple channels sequentially Take your customer experiences through omnichannel analytics *to the next level* \- Provide access to executives with our dashboard app \- Interactively explore the entire customer journey \- Boost your customer engagement with insights powered by AI \- Make it easy for anyone to use customer journey data \- Connect all your customer data \- Get value and insights faster, unlocking the power of data science ![IL 1 CJA](https://business.omni.pro/hs-fs/hubfs/IL%201%20CJA.webp?width=600&height=471&name=IL%201%20CJA.webp "IL 1 CJA") **Fast Time to value** Outperforms the alternatives. Discover the information and act in minutes instead of days. **Omnichannel Strategy** Designed for users to explore fluidly and answer questions openly. **Easy to use for non-analysts** Accessible to beginner users with curated workflows and drag-and-drop UX. **Precision** Specific AI and programming language improve segment discovery. - **CONNECT ALL YOUR CUSTOMER DATA** Connect and standardize data from all online and offline sources in Experience Platform for fast, non-destructive queries, analysis and modeling. - **EXPLORE THE ENTIRE JOURNEY INTERACTIVELY** Move from a single channel perspective to a comprehensive view of the entire customer journey using all available data sets, helping you find solutions to the most pressing business problems of the moment. - **DISCOVER HIDDEN ROI WITH ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING** Automatically discover anomalies and contributing factors that will help you understand cause-and-effect relationships between customer interactions, spanning any channel that you connect to Customer Journey Analytics. - **MAKE IT EASY FOR ANYONE TO USE CUSTOMER JOURNEY DATA** Give anyone in your company who is in charge of customer experiences the ability to make data-informed decisions from an overall picture of customer actions with an intuitive and collaborative user experience interface. ![IL 2 CJA-02](https://business.omni.pro/hs-fs/hubfs/IL%202%20CJA-02.webp?width=700&height=489&name=IL%202%20CJA-02.webp "IL 2 CJA-02") Solving complex problems and *increasing revenue* for brands in multiple sectors. 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