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Innovation as
of digital transformation
success story

As one of the largest department store chains in the country, the Costa Rican giant focused on offering its customers the products and services they need through an innovative and completely digital shopping experience.

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Becoming a reference in the country in the field of e-commerce.
  • To proactively identify the implementation of e-commerce as a strategic avenue for corporate growth and expansion.
  • To overcome the challenge of migrating to a comprehensive platform that consolidates all sales channels, catalogs, and products, ensuring efficient operational synergy.
  • To establish Ekono as an innovative and pioneering leader in the field of e-commerce within the Costa Rican market.

Ekono: Innovation as strategy of digital transformation

Based in Costa Rica, Ekono is a retail store with a comprehensive textile proposition that includes clothing for women, men, children, youth, and babies, as well as a wide variety of footwear and accessories. They also excel in the general merchandise segment, offering products related to health and beauty, home decor, toys, and seasonal items. Ekono strives every day to make fashion accessible to its customers, always offering a superior shopping experience. They are guided by the values of Integrity, Excellence, Innovation, and Commitment.

Pioneer in the digital market.

Before the pandemic, Ekono had already envisioned the implementation of an e-commerce platform as a growth opportunity for the company. The biggest challenge the Costa Rican retailer faced when venturing into e-commerce for the first time was the transition to a unified platform that connected all its sales channels, catalogs, and products in one place, making Ekono a pioneer in the digital market.

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A fast, eficient and stable platform:

This new business model had not been implemented in many businesses in the country before. Offering customers the possibility and convenience of purchasing products and services without the need to visit the physical store represents a growth opportunity, which Ekono seized and continues to promote today.

  • Ekono's new platform provides a streamlined, fast, and stable shopping experience tailored to the individual needs and preferences of customers.
  • It allows Ekono's customers to personalize their experience, providing more meaningful interactions focused on their specific interests.
  • Ekono aims for more than just leadership in the sector; their goal is to provide customers with a range of comprehensive solutions, offering more than just products in a department store.

The digital transformation begins.

In a few years, we see ourselves as a platform that has a life of its own; being able to position a platform that can integrate into the entire ecosystem and with the support of OMNI.PRO add value to our proposition in the market and continue to be leaders in the sector.


Zaira Girón
E-commerce leader | Tiendas Ekono

The results.

With the technical and strategic support of Adobe Commerce and the partner OMNI.PRO, Ekono managed to increase its short-term indicators, increasing the commerce rate by 3.1x, improving the performance of the website by 100%, and increasing the CTR (Click to Open Rate) by 6%.

This is how Adobe and OMNI.PRO became business partners and vital in the growth of the website, providing all their experience and knowledge in the digital transformation that led Ekono to revolutionize e-commerce in the entire sector.

Learn the results.

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