YOU CAN IDENTIFY NEW OPPORTUNITIES IN REAL TIME BY COLLECTING VALUABLE DATA WHILE YOU CREATE AND ACTIVATE YOUR BEST AUDIENCES!
You can use Adobe Audience Manager to identify your most profitable customers and provide them with an on-brand experience across all channels and devices.
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By implementing Adobe Audience Manager, you will have a data management platform that helps you create unique audience profiles, which will enable you to identify your most valuable segments and use them in any digital channel, making it easier to deliver content and targeted advertising.
ADOBE AUDIENCE MANAGER ADVANTAGES
DATA IN
Obtain data from a variety of channels and devices (Web analytics, CRM, device data, e-commerce, etc.).
AUDIENCE CREATION AND IDENTITY MANAGEMENTBy enriching and segmenting data, you can provide a complete view of your customers across all channels and devices. Complement look-alike models and audience segments with second and third party data sources.
DATA OUT - DATA OUT
Make audience segments active by referring them to demand-side platforms (DSPs), campaign management systems, etc.