Adobe Target

Automated personalization provides advanced machine learning algorithms to deliver personalized experiences and improve conversion rates for digital experiences. It records the activity of website visitors and creates a profile of them, so that content can be targeted to similar visitors. Automated personalization tracks responses to content, both from individuals and the general population.

Auto-targeting uses an advanced machine learning system to identify various high-performing experiences defined by marketers, delivering the most tailored experience to each visitor. Delivery is based on individual customer profiles and the behavior of previous visitors with similar profiles. Auto-targeting helps personalize content and encourages conversions.

Recommendation activities automatically show products or content that your customers might be interested in, based on the user's previous activity. Recommendations helps you direct customers to relevant articles that they may not know about otherwise.

Recommendations as an offer allows you to include recommendations in A/B Testing, Auto-Assign, Auto-Target, and Experience Routing.

OMNICHANNEL PERSONALIZATION

By using a shared customer profile, you can deliver a consistent, personalized experience throughout the entire customer journey, even as they move from one channel to another. With personalization through Adobe Target, we put the right combination of automation and control in your hands.
PRUEBAS A/B Y MULTIVARIANTES

Cuando se trata de cualquier elemento de la experiencia de su cliente, si quiere mejorarlo, entonces pruébelo. Cree pruebas A/B y multivariantes para conocer la combinación más efectiva de contenido, diseños, UX y más a través de sus sitios web y otras propiedades digitales.
AUTOMATION AND SCALE POWERED BY ARTIFICIAL INTELLIGENCE

You can offer each and every customer a truly personalized experience. With our Artificial Intelligence and machine learning, powered by Adobe Sensei, you can test and customize at scale far more than you've been able to achieve with manual or rule-based approaches alone. Optimize by the thousands and millions.

Test and optimize every experience, every time.

Adobe Target delivers experience optimization everywhere consumers engage, including web, mobile apps, email, Internet, and even voice.

MARKET TRENDS

Organization

Data

Processes

Technology

Adobe Target incluye una gestión empresarial con funciones, propiedades y permisos personalizados que permiten niveles de acceso matizados y altamente configurables para que pueda ampliar su programa de optimización de la experiencia.