APPLICATION - ADOBE EXPERIENCE CLOUD
Put your data to work in real-time.
Adobe Experience Platform, the foundation of Adobe Experience Cloud products, is an open system that transforms all your data—from Adobe and third-party vendors—into robust customer profiles that are updated in real time
WE UNDERSTAND YOUR CHALLENGES AND TURN THEM INTO OPPORTUNITIES.
Adobe Experience Platform uses AI-powered insights to help you deliver the right experiences across all channels.
Business Impact – Browsers are imposing restrictions on third-party cookies, which are the basis of many companies' ROAS
Business Impact – Direct revenue can be lost due to websites and apps underperforming due to too much code running on the client side.
Business Impact – Privacy and consent laws are rapidly evolving and changing and can drastically impact data collection
Business Impact – CIOs have a growing number of endpoints to which they send data. Managing these data flows is becoming increasingly difficult.
- Ingest data from multiple sources to create and improve customer profiles in real time.
- Facilitates data understanding through standardized XDM and data validation.
- Use your real-time customer profiles to start personalizing experiences.
- Activate profiles across devices and channels with our dynamic identity graphs.
- Streamline data analysis with custom, imported, or out-of-the-box data science models.
- Run machine learning models on a central omnichannel data source to get insights faster.
- Perform SQL query analysis with data from multiple channels and platforms.
- Visualize data using built-in integrations with BI tools.
- Search and activate customer profiles and segments in milliseconds on any system.
- Audit your tags to maintain personal, timely and consistent experiences across all channels.
- Provide location data to deliver the right experience to the right person at the right time.
- Make sure your data is used in accordance with usage restrictions, such as privacy, contracts, and policies.
- Keep customer data safe with secure cloud technology.
- Use personal data responsibly, respecting consumer privacy.
Data is ingested by platform, standardized for intelligence and profiling, and then activated to any system – including Experience Cloud – in real time.
STREAM DATA IN
- INTERACTIONAL.
- TRANSACTIONAL.
- FINANCIAL.
- OPERATIONAL.
- THIRD PARTY.
PUT IT TO USE
- OPERATIONAL USE CAUSES.
- ANALYTICAL USE CASES.
- REAL TIME CUSTOMER PROFILES.
- DATA QUERYING.
- AI / ML Models.
PREPARE IT
- DATA PREPARATION.
- GOVERNANCE.
- PRIVACY.
- STANDARIZED CHEMAS.
ACTIVATE ANYWHERE
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ADOBE APPLICATIONS AND SERVICES.
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ISV APPLICATIONS.
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CUSTOM APPLICATIONS.
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OTHER APPLICATIONS.
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COLLECTION
Get faster application performance with data collection power that includes web and mobile SDKs, server-side deployments, edge computing delivery, ability to run custom code on the client and server, an open architecture, and full access to APIs. -
ACTIVATION
Increase consumer trust, deliver timely personalized experiences, and ensure customer success with a single profile enriched with real-time data from all sources, both from Adobe and other companies, which can be accessed throughout the company. -
INTELLIGENCE
Empower data teams to generate and activate deep insights with self-service SQL analysis and live business intelligence tools, as well as data science to run internal business models. AI and ML and enrich customer profiles in real time with predictive insights.
Amplify your efforts to centralize and standardize customer data and content on a single platform to transform experiences across all channels.
We want to listen to your needs and help you create your next strategy.
Rubén García - ruben@omni.pro