APPLICATION - ADOBE EXPERIENCE CLOUD
See all actions in the customer journey, regardless of market changes.
Customer journey analytics strategies and technologies are increasingly attracting interest from diverse sectors and multiple functions or disciplines (such as IT, customer experience, marketing and sales).
It's time to unite all your data from all channels into a single interface for real-time omnichannel analysis and visualization, allowing you to make better decisions with a holistic view of your business and the context behind each customer action.
4 KEY TRENDS DETERMINING OMNICHANNEL ANALYTICS
Rising concerns about data privacy
Explosion of new channels
Investment in the centralization of data and the generation of information
Augmented analytics
Connect and normalize data from online or offline sources
Link interaction events to the segment or individual level
Visualize a customer's journey across multiple channels sequentially
- Provide access to executives with our dashboard app
- Interactively explore the entire customer journey
- Boost your customer engagement with insights powered by AI
- Make it easy for anyone to use customer journey data
- Connect all your customer data
- Get value and insights faster, unlocking the power of data science
Outperforms the alternatives. Discover the information and act in minutes instead of days.
Designed for users to explore fluidly and answer questions openly.
Accessible to beginner users with curated workflows and drag-and-drop UX.
Specific AI and programming language improve segment discovery.
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CONNECT ALL YOUR CUSTOMER DATA
Connect and standardize data from all online and offline sources in Experience Platform for fast, non-destructive queries, analysis and modeling. -
EXPLORE THE ENTIRE JOURNEY INTERACTIVELY
Move from a single channel perspective to a comprehensive view of the entire customer journey using all available data sets, helping you find solutions to the most pressing business problems of the moment. -
DISCOVER HIDDEN ROI WITH ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
Automatically discover anomalies and contributing factors that will help you understand cause-and-effect relationships between customer interactions, spanning any channel that you connect to Customer Journey Analytics. -
MAKE IT EASY FOR ANYONE TO USE CUSTOMER JOURNEY DATA
Give anyone in your company who is in charge of customer experiences the ability to make data-informed decisions from an overall picture of customer actions with an intuitive and collaborative user experience interface.
Amplify your omnichannel analytics efforts and understand your customer journey from real-time data
We want to listen to your needs and help you create your next strategy.
Rubén García - ruben@omni.pro